HIGHLIGHTS
SUMMARY
The user being followed is called a social media influencer (SMI) or opinion leader (hereafter referred to as an influencer), a user who can influence the followers. The followers who follow an influencer are because they associate themselves with the influencer; for instance, a follower follows a certain product or criteria the influencer endorse through the Instagram post to catch the followers` interest. A considerable amount of literature has examined the follower-influencer experience that motivates the follower to keep following the advice from the influencer. Most of them are focused only on parasocial . . .
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