Behavior | research article

HIGHLIGHTS

• who: Comment from the Human, IPB University, IndonesiaHis have published the research: BEHAVIOR | RESEARCH Article, in the Journal: (JOURNAL)
• what: This study aims to analyze the influence of brand trust and satisfaction towards consumer loyalty of a local cosmetic products brand X in generation Z. This research was conducted because today`s society is more specific in paying attention to their appearance and self-care (Syarifuddin and amp; Nurdin, 2020). Almost half of the respondents in this study had used local cosmetic products brand X for three months.
• how: The results showed that . . .
  

   

  

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