HIGHLIGHTS
- who: Caroline Dale Ditlev-Simonsen from the (UNIVERSITY) have published the research work: Beyond sponsorship - exploring the impact of cooperation between corporations and NGOs, in the Journal: (JOURNAL)
- what: This study has presented four key concepts: sponsorship, charity, non-governmental organizations and corporate social responsibility. The paper has addressed how the typical sponsorship is more profitoriented than charity, and how increased growth in CSR presents a business challenge that can be fulfilled by a new type of sponsorship: cooperation and partnership with NGOs. As addressed earlier in this paper, when CSR is part of doing . . .
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