HIGHLIGHTS
- What: In previous examinations, simple awareness of the school has been attributed as the main reason for the Flutie factor. The aim of this study was to (a) understand student motivation in applying to and attending a university with athletic success and_(b) research its impact on awareness, the decision to attend, and student community engagement. This study examined the case of North Dakota State University (NDSU), located in Fargo, North Dakota. One of the primary purposes of recruiting high-level studentathletes to play men`s basketball or football is that monetary compensation is not allowed.
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