Beyond the trade-offs on facebook: the underlying mechanisms of privacy choices

HIGHLIGHTS

  • who: Hung-Pin Shih from the Minnan Science and Technology University, Quanzhou, Fujian, China have published the paper: Beyond the trade-offs on Facebook: the underlying mechanisms of privacy choices, in the Journal: (JOURNAL)
  • what: The authors develop an inference about the rebalance of trade-offs by embedding social support in privacy calculus to reduce the uncertainty of privacy choices, i.e., more stable social interactions and intimate relationships. The research indicates that Facebook users are more concerned about the disclosure of private information on the peer context (Rogers 1975). Building on privacy calculus, the . . .

     

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