HIGHLIGHTS
- who: Ovidiu-Ioan Moisescu and collaborators from the Department of Marketing, Faculty of Economics and Business Administration, Babes, Bolyai University have published the article: Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection, in the Journal: (JOURNAL)
- what: To accomplish this objective an online survey was conducted among a sample of Facebook users from Facebook being the most popular social network worldwide and being an adequate representation of a European developing country. As Facebook has been the worldwide leader of social media for more than a decade, with approximately . . .
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