HIGHLIGHTS
- who: Ahmad Samed Al-Adwan and collaborators from the Department of Electronic Business and Commerce, Business School, Al-Ahliyya University have published the research work: Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach, in the Journal: (JOURNAL) of 15/Dec/2021
- what: Based on signaling and uncertainty literature this study investigates return policy leniency (RPL) cash on delivery (COD) and social commerce constructs (SCCs) as the costly signals e-retailers use to increase perceived trust and reduce perceived purchase uncertainty among customers in high-UA societies. The aim of this . . .
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