Bridging the gap: a conceptual review of big data analytics knowledge by brand communication campaign managers in nigeria

HIGHLIGHTS

• What: The aim of big data advertising is to target consumers with the right content and increase conversion rates. The model evolved from the theories of Reasoned Action and Planned Behaviour which underscore the principle of specificity.
• Who: Help Desk from the Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria have published the article: INTERNATIONAL SCIENCE RESEARCH and ANTHROPOLOGY, in the Journal: (JOURNAL)
• How: What this implies is that organisations should ensure the origin of the elements of the analysis because it is using the right tools that the data . . .
  

   

  

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