HIGHLIGHTS
- who: Haiqin Sun from the Shanghai University, China have published the Article: Broadcasters` expertise and consumers` purchase intention: The roles of consumer trust and platform reputation, in the Journal: (JOURNAL)
- what: To address these gaps in previous studies, this study proposes that the professionalism of broadcasters has a positive impact on consumer behavior in live broadcasts. This model has been used to study online environments, such as the internal organism responses of individuals on the internet. The authors assured respondents that the data would be used only for research purposes. Practical implications This research explores . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.