Building brand equity: the impact of brand experience, brand love, and brand engagement—a case study of customers’ perception of the apple brand in china

HIGHLIGHTS

• who: Muhammad Sohaib and colleagues from the lovelovePerception of the Apple in China School of Business Administration, Xi`an Eurasia University, Xi`an, China have published the Article: Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagementu2014A Case Study of Customersu2019 Perception of the Apple Brand in China, in the Journal: Sustainability 2023, 15, 746. of /2023/
• what: The aim of this study was to measure the general framework of building B.EQU via the utilization of B.EXP, B.LOV, and B. ENG by the using example of the Apple . . .
  

   

  

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