Business analytics in telemarketing: cost-sensitive analysis of bank campaigns using artificial_neural_networks

HIGHLIGHTS

  • who: MLP-ANN et al. from the Department of Information Technology, The University of Jordan, Aqaba, Jordan have published the Article: Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial_Neural_Networks, in the Journal: (JOURNAL)
  • what: This research seeks unleashing the potentials of cost-sensitive analysis in providing enhanced bank marketing models, and reliable handling of imbalanced data distributions. In this research, FP-Cost Factor was fixed at one, meanwhile, nine distinct values of FN-Cost Factor were examined, such that each classification model was evaluated against each FN-Cost Factor value to . . .

     

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