Business model innovation of ikea china in the digital economy

HIGHLIGHTS

• What: In this paper through PESTEL and Porter`s Forces analysis tools the macro environment and competitive environment IKEA China is in in the digital era are systematically analyzed and its business model innovation strategy is then discussed. The paper evaluates the effectiveness of IKEA China`s business model innovation and makes suggestions for future development which offers a practical reference point for the digital transformation of the retail industry while also providing a model for other enterprises seeking to innovate in the context of the digital Porter`s Five Forces analysis is designed to assess the . . .
  

   

  

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