Buy three to waste one? how real-world purchase data predict groups of food wasters

HIGHLIGHTS

• who: Sybilla Merian et al. from the Department of Business Administration, Chair of Marketing, University of Zurich, Zurich, Switzerland have published the research: Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters, in the Journal: Sustainability 2022, 10183 of 26/05/2020
• what: The authors use a unique data set comprising the grocery shopping data of customers who use loyalty cards complemented with food reports to derive three distinct target groups: traditionals time-constrained and convenience lovers. The authors explore and discuss the potential levers that retailers can deploy . . .
  

   

  

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