HIGHLIGHTS
- What: This study most closely resembles Charlebois et_al , who evaluated Canadian consumer willingness to purchase cannabis-infused edibles. The study presents mean WTP estimates for 16 different cannabis-infused drinks: eight CBD-infused and eight THC-infused alternatives. In doing so, the study discusses the products that appeal to the broadest range of consumers and evaluates what price the market could potentially bear. The study discusses the factors correlating with WTP, providing valuable marketing insights into which demographic characteristics, personal habits, etc., best predict WTP for each product.
- Who: JEL classifications Q and collaborators from . . .
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