HIGHLIGHTS
SUMMARY
Consumers are drawn to fast fashion companies like Zara, H and amp;M, Forever 21, and Uniqlo because they can quickly produce stylish items at competitive costs. When H and amp;M and Forever 21 began receiving new product shipments every two weeks, Zara was able to keep up with the competition by replicating fashion and streetwear trends on a weekly basis. It owns nine apparel brands including ZARA, Pull and Bear and Massimo Dutti, of which ZARA is considered one of Europe`s most successful and research-worthy brands. ZARA apparel products can . . .
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