Change management in the process of implementing new products. economic and social perspective

HIGHLIGHTS

• who: Su0142owa kluczowe produkty rynkowe and collaborators from the University Economy and Innovation have published the research work: CHANGE MANAGEMENT IN THE PROCESS OF IMPLEMENTING NEW PRODUCTS. ECONOMIC AND SOCIAL PERSPECTIVE, in the Journal: (JOURNAL)
• what: The aim of the paper is to present the role and importance of change management in the process of introducing new products to the market. In a situation of acceptance, the authors implement the proposed course of action. Most often, people involved in change locate their goals on one of three levels: declared - what the authors want to achieve . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.