HIGHLIGHTS
- who: Filipe Arau00fajo Silva et al. from the School of Economics and Management, University of Porto, Porto, Portugal have published the research: Chatbot-Based Services: A Study on Customersu2019 Reuse Intention, in the Journal: (JOURNAL)
- what: The aim of this Article is to investigate the factors that influence customers` to chatbot-based services. This approach has been adopted in studies aimed at evaluating consumer experiences , including in online activities . The research instrument provided information on its objectives and the ethical principles followed by the research, ensuring that participation was confidential, anonymous, and voluntary. The aims . . .
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