Clustering analysis of online shopping behavior on the tiktok platform: revealing different user characteristics

HIGHLIGHTS

• What: With the integration of social media and platforms has become an important online shopping This study aims to explore the online shopping behavior patterns of groups on the through cluster analysis methods. Effective questionnaire design is crucial and should: Align with the research objectives, avoiding omissions due to inadequate preparation or understanding. The research focuses on a specific geographic area, which may overlook the global intricacies of TikTok shopping habits.
• Who: E-Commerce and collaborators from the School of International Studies, Communication University of China, Beijing, China have published the research work: Clustering Analysis . . .
  

   

  

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