HIGHLIGHTS
- who: Yiyue Yao from the University of Bristol, United Kingdom have published the research: Cognitive image, affective image, cultural dimensions, and conative image: A new conceptual framework, in the Journal: (JOURNAL)
- what: The application of these two typologies at the individual level is suitable in this conceptual paper because tourists with different values might be identified based on cultural dimensions. Being multi-dimensional, this model proposed employees' cultural values at international enterprises comprised of four dimensions ranging from power distance, individualismcollectivism, masculinity-femininity, to uncertainty avoidance Hofstede . Last, this conceptual paper also successfully provided new . . .
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