HIGHLIGHTS
- who: Zhenqiang Zhao from the School of Applied Foreign Languages, Zhejiang Yuexiu University, Shaoxing, China have published the Article: Cognitive Turn of International Communication Discourse of Chinese Culture in the Globalization Context, in the Journal: (JOURNAL)
- what: In globalization context, China is actively looking for the convergence point suitable for the cognitive turn of global communication thinking, creating an international environment for China`s peaceful rise, building a mainstream communication platform that integrates with the world, cultivating the communication subjects that meet the expectations of the reception subjects, building high-quality brands IP and content . . .
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