HIGHLIGHTS
- who: Sungsu, Kim and Myoung-Gi, Chon from the School of Communication and Journalism, Auburn University, Auburn, Alabama, USA and School of Communication have published the research work: Combating COVID-19 Vaccine Hesitancy: A Synthetic Public Segmentation Approach for Predicting Vaccine Acceptance, in the Journal: (JOURNAL) of October/10,/2020
- what: This study proposes a synthetic segmentation framework to predict vaccination intentions, which is key to combating vaccine hesitancy in the context of an infectious disease outbreak. Cross-Situational Factors in Public Segmentation Along with socio-demographics, this study examines institutional trust (ie, trust in . . .
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