HIGHLIGHTS
SUMMARY
Health Union defines patient influencers as "the most visible and trusted health consumers. The content shared by patient influencers focuses on being a patient, having a high quality of life, and sharing experiences to help other patients do the same. Previous research notes that patients often seek out health information, including information on prescription medications and treatment options, from other patients on the web. As more consumers turn to social media for news and information and the amount of disinformation and misinformation increases, it is crucial to consider the health literacy of consumers in . . .
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