HIGHLIGHTS
- who: Lenovo User from the Faculty of Business and Management, Malaysia have published the research work: Communicating Sustainability Fashion in Marketing Advertisements, in the Journal: (JOURNAL)
- what: This paper is divided into four sections: i) the literature review; ii) the methodology, in which the participants, stimuli procedure development, and selection are described; iii) the hypotheses testing results; iv) the discussion, in which the theoretical and practical implications of the findings are discussed; and the conclusion, in which the key findings are summarised and recommendations are provided. In the present study, two advertisements were designed separately . . .
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