Communicating the move to individualized donor selection policy: framing messages focused on recipients and safety

HIGHLIGHTS

• who: Revised et al. from the Security Agency Epidemiology Unit, UK University of Nottingham, Nottingham have published the research work: Communicating the move to individualized donor selection policy: Framing messages focused on recipients and safety, in the Journal: (JOURNAL) of 18/08/2022
• what: The authors explore the balance between approach (intentions-todonate) and avoidance (being put-off donating) to establish the best way to frame communications to minimize avoidance or increase approach decisions (Supplementary File S1 for more detail). The authors investigate whether, to increase approach/minimize avoidance decisions to donate, communications should frame . . .
  

   

  

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