Communication strategies for moral rebels: how to talk about change in order to inspire self‐efficacy in others

HIGHLIGHTS

• who: BROUWER ET AL. et al. from the (UNIVERSITY) have published the Article: Communication strategies for moral rebels: How to talk about change in order to inspire selfu2010efficacy in others, in the Journal: (JOURNAL)

SUMMARY

Achieving such targets, among others, requires individuals to adopt more sustainable consumption patterns (Smith, 2017; Williamson et_al, 2018). Doing so can inspire others to follow their example consistent with personal norms (Amel et_al, 2017; Bandura, 1991; Heald, 2017; Manning, 2009). Moral rebels face derogation from peers who share the same values but fail to live up to them . . .

 



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