Como as mulheres são representadas na publicidade? avaliando a atitude dos consumidores no brasil how are women represented in advertising? evaluating consumers’ attitude in brazil

HIGHLIGHTS

• who: A R T I and colleagues from the Advertising AdvertisingEvaluating consumers' attitude in BrazilUniversidade Federal de Goiás (UFG)Goiânia, GO, Brasil. have published the research: Como as mulheres são representadas na publicidade? Avaliando a atitude dos consumidores no Brasil How Are Women Represented in Advertising? Evaluating consumers’ attitude in Brazil, in the Journal: (JOURNAL)
• what: The research corpus is the result of the participation of 22 people with attributed fictitious names in three focus groups held in June and July 2017 with an average duration of 1 hour in each group . . .
  

   

  

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