HIGHLIGHTS
- What: The study reveals key areas of improvement for DAO Coffee including effective market segmentation target market selection appropriate market positioning product diversification pricing strategies communication channels and promotional methods.
- Who: Haoyu Huang from the International Business School, Southwestern University of Finance and Economics, Chengdu, Sichuan, China have published the research work: Comparative Analysis of Brand Marketing of DAO Coffee in Laos and China Based on STP Theory and 4P Theory, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
- How: The research highlights the need for DAO . . .
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