Comparative analysis of generative ai tools in making marketing copywriting in the era of new media

HIGHLIGHTS

• What: This study analyzes the performance of 4 types of AI tools -ChatGPT4o Image-TO-Prompt-AI(Poe) Tiangong3.0 and Doubao when producing and promoting copywriting. The study discussed the performance of these AI to generate the text which can cause emotional resonance capture key marketing elements and show special language style. The results of the study show that although the copy produced by different AI tools typically satisfies the requirements for language structure and content logic, there are some content variations. This study provides an initial validation of AI`s application in copywriting and lays . . .
  

   

  

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