Comparing the new media marketing models with the traditional marketing models

HIGHLIGHTS

• What: This model has heavy workload with inefficient, and consumers always fail to have comprehensive understanding of the products, which may easily result in low customer trust.
• Who: Qianmo Chi from the The University of New South Wales, Sydney, NSW2052, Australia have published the paper: Comparing the New Media Marketing Models with the Traditional Marketing Models, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
• Future: The new media marketing model relies on major Internet social platforms and mainly conducts online marketing while the traditional marketing model needs . . .
  

   

  

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