HIGHLIGHTS
- What: The paper discusses the need for to develop a strong identity utilize ambassadors and slogans simplify ownership structures and promote social welfare activities to enhance its popularity and competitiveness. The aim of this article is to analyze the challenges facing the Chinese Basketball Association (CBA) in comparison to the highly successful National Basketball Association (NBA). By examining existing research and data, the article aims to provide insights into how CBA can adopt successful branding strategies from the NBA to become a more competitive and sustainable professional basketball league.
- Who: CBA and collaborators from the . . .
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