HIGHLIGHTS
SUMMARY
Based on Table 7, the path analysis model with Cluster integration with the Ward linkage method has the greatest total determination value so that the path analysis with Cluster integration with the Ward linkage method is the best model. Obedient intention to pay Y1 Obedient paying behavior Y2 Best Model From the results of the R2 adjusted integrated cluster on path analysis with the Ward method, it has the highest R2 adjusted value, where the Ward method consists of 3 clusters. If the average variables for each Cluster are compared, it is found that . . .
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