HIGHLIGHTS
- who: Pengcheng Xia and collaborators from the Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University have published the research: Competition Strategies for Location-Based Mobile Coupon Promotion, in the Journal: (JOURNAL)
- what: The authors focus on location-based mobile coupon (LBMC) promotion, which constitutes a promising customer acquisition tool because offers in close vicinity of points of sale have potentially high relevance for consumers, i.e., geo-fencing. Specifically, the authors seek to address the following questions: How should the competing retailers adopt targeted LBMC promotion? The authors focus on analyzing a . . .
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