Computational modeling of the value co-creation process in customer service: an application of the nk model

HIGHLIGHTS

• who: Qiongwei Ye from the Nanchang Institute of Science and Technology, Nanchang, China, Graduate School of Management, Kyoto University have published the research: Computational Modeling of the Value Co-Creation Process in Customer Service: An Application of the NK Model, in the Journal: (JOURNAL)
• what: The aim of this study is to present a dynamic model to explore the service value co-creation process through the employee-customer interaction by adopting the NK model. In the literature of management, following the study of Levinthal who applied the NK model to organizational adaptation, this model has . . .
  

   

  

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