Configuration-based promotion: a new approach to destination image sustainability

HIGHLIGHTS

  • who: Yanan Li et al. from the School of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand have published the article: Configuration-Based Promotion: A New Approach to Destination Image Sustainability, in the Journal: Sustainability 2021, 13, 12174. of 15/08/2020
  • what: This study explores the complex causal relationship for tourist images on a perspective to enhance the overall tourism using the fuzzy-set qualitative comparative analysis method. The motivation of this study is to take a province as an overall research object to break the state of each city running its own . . .

     

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