Consumer acceptance of new plant-breeding technologies: an application to the use of gene editing in fresh table grapes

HIGHLIGHTS

  • who: Azhar Uddin et al. from the (IREACH), Washington State University, Spokane, Washington, United States of America, School of have published the research work: Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes, in the Journal: PLOS ONE of June/19,/2022
  • what: The authors assess the differences in consumers` willingness to pay (WTP) for a bundle of attributes of table grapes, including fruit taste and texture, external appearance, expected number of chemical applications and breeding technologies (gene editing versus conventional breeding). The authors examine . . .

     

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