Consumer behaviour | research article the effect of social media marketing and product quality towards purchase intention

HIGHLIGHTS

• who: Departemen IKK from the Institute, Jakarta, Indonesia have published the research: CONSUMER BEHAVIOUR | RESEARCH Article The Effect of Social Media Marketing and Product Quality Towards Purchase Intention, in the Journal: (JOURNAL) of May/19,/2021
• what: This study shows that social media marketing and product quality are strong factors that can influence consumer buying interest.
• how: The analysis was carried out using the SEM-LISREL. The data were analyzed using SEM (Structural Equation Model) to analyze the effect of social media marketing through TikTok and product quality on purchase intentions Bittersweet by . . .
  

   

  

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