Consumer behaviour trends caused and accelerated by covid-19 triggering shopping centres’ marketing offer adaptation – an integrative approach / trendy zachowań konsumentów wywołane i przyspieszone przez covid-19, skutkujące adaptacją oferty marketingowej centrów handlowych – podejście integracyjne

HIGHLIGHTS

• who: Maria Knecht-Tarczewska from the Wroclaw University of Economics and Business have published the article: Consumer behaviour trends caused and accelerated by COVID-19 triggering shopping centres' marketing offer adaptation - an integrative approach / Trendy zachowań konsumentów wywołane i przyspieszone przez COVID-19, skutkujące adaptacją oferty marketingowej centrów handlowych - podejście integracyjne, in the Journal: (JOURNAL)
• what: The article aimed to propose an integrative conceptual model describing the relation between consumer behaviour trends accelerated by COVID-19 and the adaptation of shopping centres' marketing offer triggered by these changes. The main . . .
  

   

  

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