HIGHLIGHTS
- who: Retail Market and colleagues from the School of Management and Economics, Center for West African Studies, University of Electronic Science and have published the research work: Consumer Culture Perspective in the Chinese, in the Journal: (JOURNAL)
- what: The study shows that cross-cultural styles tend to emerge due to increasing globalization. The authors focused on Hofstede's five dimensions of culture at an individual level and synthesized previous research that evaluated the impact on CB and materialism as a moderator that signifies the relationship between CB and ICVs . This study shows that ICVs lead . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.