HIGHLIGHTS
- who: Consumer Style Inventory et al. from the Economics, Tomas Bata University in Zlín were selected as enumerators for data collection have published the article: Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic, in the Journal: (JOURNAL) of 17,/03/2014
- what: Though researchers have validated CSI in different cultural and social contexts very limited studies were carried out to explore the relationship between and their Therefore this study mainly focuses on exploring the impact of on their preference towards brands in the context of the The aim of . . .
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