Consumer loneliness: a systematic review and research agenda

HIGHLIGHTS

  • who: Shanshan Huang from the University of Worcester, United Kingdom have published the article: Consumer loneliness: A systematic review and research agenda, in the Journal: (JOURNAL)
  • what: To the best of the knowledge , this study provides the first overview of CL research. The authors develop a systematic understanding of CL by integrating the extant knowledge of the CL phenomenon. Fourth, the selected articles were analyzed by year, journal, methodology, research objective, and location. In this review, the authors demonstrate how CL, as an emerging research topic, has received increasing attention from academia and practice.
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