Consumer manipulation – a definition, classification and future research agenda

HIGHLIGHTS

• What: Following the argumentation of this paper, negative consequences for organizations are the most severe when the manipulation is directly applied by the organization, is characterized by low changeability and is perceived after the purchase (ex post) through a third-party hint.
• Who: Consumer behavior and collaborators from the Heinrich Heine University Düsseldorf, Düsseldorf, Germany have published the research work: Consumer manipulation a de nition, classi cation and future research agenda, in the Journal: (JOURNAL)
• Future: This paper opens new directions for future research on manipulative tactics. There is potential for . . .
  

   

  

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