Consumer motivation for organic food consumption: health consciousness or herd mentality

HIGHLIGHTS

  • who: Jiangbo Wang from the Harbin Medical University, China have published the research work: Consumer motivation for organic food consumption: Health consciousness or herd mentality, in the Journal: (JOURNAL)
  • what: The probability that resident i`s judgment of the kth other resident`s organic food consumption is accurate can be expressed u2032 as pik, and the probability that the mth individual chooses not to u2032 Then the authors focus on the interpretation of hypotheses 4 and 5. The study shows that individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced . . .

     

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