HIGHLIGHTS
- who: Emma Beacom from the Present Address: Department of Food Business and Development, Cork University Business have published the Article: Consumer motivations and desired product attributes for 2.0 plant-based products: a conceptual model of consumer insight for market-oriented product development and marketing, in the Journal: (JOURNAL)
- what: The overall aim of this study was to examine in depth consumers perceptions and usage of PBPs and brands, to revisit the understanding of the drivers of PBP consumption and ultimately inform more successful market-oriented PBP development. The model purports that consumers have low . . .
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