HIGHLIGHTS
SUMMARY
By 2030, Africa`s meat consumption is expected to increase by 30% and growth in consumption will outpace the expansion of domestic production, and the amount of meat consumed is expected to increase to 26 kg of meat in 2050. African consumers may be willing to try "artificial meat" because they suppose it will be cheaper than conventional meat, since price is the primary driver in purchasing meat. Acceptance of "artificial meat" Most of the respondents in Brazil, France, China and Africa (this study) were willing to pay less for "artificial meat" than for . . .
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