HIGHLIGHTS
- who: Oumoule Ndiaye from the of Malaya, Malaysia have published the research work: Consumer responses and willingness-to-pay for hibiscus products: A preliminary study, in the Journal: (JOURNAL)
- what: The aim of this preliminary study was to gather data on perception and consumption of hibiscus products that would reveal information useful for the promotion of the consumption of this functional food and its derivatives in US. A choice-based conjoint experiment was conducted to determine the willingness-to-pay (WTP) for these hibiscus-based drinks. The study had a much greater number of female . . .
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