Consumers` decoy effect when purchasing pork with traceability technologies

HIGHLIGHTS

• who: Linhai Wu from the Cheng Shiu University, Taiwan have published the research work: Consumers` decoy effect when purchasing pork with traceability technologies, in the Journal: (JOURNAL) of 14/08/2021
• what: The authors investigated the decoy effect in food purchase behavior in the case of traceable pork hindquarters and determined the relationship between individual characteristics and the decoy effect in China, which should provide a theoretical basis for promoting traceable food in China and providing consumers with more traceability information. The aim of studying the decoy effect in food market behavior is to protect . . .
  

   

  

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