Consumers’ perceptions of the design of front-of-package warning labels—a qualitative study in china

HIGHLIGHTS

SUMMARY

Food labeling could reduce the information asymmetry between consumers and food producers to help consumers better understand the nutritional information of food and thus make health-conscious food choices. As a simpler, more attention-grabbing form of communicating the 2 of 12 nutritional content and relative healthfulness of food products, front-of-package (FOP) labeling is recommended by the World Health Organization (WHO) as one of the "Best Buy" (i.e., cost-effective) interventions to combat NCDs. There are two categories of FOP labels: reductive labels (e_g, Guideline Daily Amounts (GDA)) and interpretive labels . . .

 



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