Content marketing in the era of a health-crisis: case of the covid-19 pandemic

HIGHLIGHTS

• who: Maha, S`hail and Redouane, Benabdelouahed from the Hassan II University, Casablanca, Morocco have published the Article: Content Marketing in the Era of a Health-Crisis: Case of the Covid-19 Pandemic, in the Journal: (JOURNAL)
• what: The paper provides crucial insights into which aspects companies should focus on to be able to remain relevant and earn the trust of their community especially during uncertain chaotic and unprecedented circumstances according to the literature presented in this paper. The authors attempt to answer the following research question: How can businesses manage their content strategy in . . .
  

   

  

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