HIGHLIGHTS
- who: growi from the Lecturer, Faculty Of Business, Economy and Social Development, Universiti Malaysia Terengganu, Malaysia Assistant Professor, College of Arts and Sciences at the University of Nizwa, Oman have published the Article: Contents lists available at GrowingScience, in the Journal: (JOURNAL)
- what: The study reveals the capability of the ABC theory to identify the factors of the WTP for among Muslim consumers in Malaysia. The study proposes that: H5: Attitude has a positive influence on the WTP for halal transportation. To test the hypothesis of the study, a bootstrapping technique with a resampling of . . .
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