HIGHLIGHTS
- who: surface from the Isra University have published the research work: Contents lists available at GrowingScience A comparative study of approach versus house of brands approach and their influence on market share Ph.D, in the Journal: (JOURNAL)
- what: This study aims at examining the differences between and house of brands on organizational market share. The study recommends the necessity for each to have a specific purpose to avoid overlapping or disintegration of brands. The research tool in this study was the questionnaire, where a questionnaire was designed based on the five-point Likert scale . . .
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